From the site:
AppTag Laser Blaster brings first person shooter console gameplay to smartphones in the real world. Obviously, as with any blaster toy, the object is to shoot your friends! The AppTag does the shooting and the smartphone keeps score and tracks everything else, the App even adds Augmented Reality objects such as medkits, armour, weapons and ammo packs!
What Do You Get?
1. AppTag Unit
2. Pistol Grip
3. Trigger and wire
4. Free App.
5. Lovely retail box to hold it!
Head over to App Tag and check out the info. I hope the goal is met because this seems like a really cool concept that's designed around everyone's favorite device.