Basic Nerf over on EW.com .
It says that Nerf is coming out with a new line that will appeal to girls. This is a picture of the "Heartbreaker Bow" and might give us a little insight on what to expect from the Blazin' Bow that is to be released this fall. This, however, is not just a repaint of the "Blazin' Bow" based on the description provided by Hasbro.
In article, Hasbro does say that they aren't just going to be make repaints of existing blasters. This is going to be an whole new line.
The article also says that these blasters will have the same ranges as the N-Strike Elite blasters, which probably means that no matter what color they are or the target demographic, Nerf fans of both genders will want them.
"Hasbro is hoping to hit a bullseye with its next high-profile launch —
a new brand of Nerf toys aimed specifically at girls. The line, called
Nerf Rebelle, will feature projectiles that have the same power as the
top items in the brand’s Nerf Elite line — but come wrapped in a
prettier package and designed to encourage the collaborative play Hasbro
has found girls prefer. Aspiring Princess Meridas and Katniss Everdeens
can own the first Rebelle product — called the Heartbreaker bow — this
Rebelle immediately brings to mind Lego Friends, a new line of female-driven products that helped to increase Lego’s profits by 36 percent
last year — even as critics accused the toy company of promoting gender
stereotypes. But John Frascotti, Global Chief Marketing Officer of
Hasbro, says that his corporation isn’t worried that Rebelle pigeonholes
girls or reinforces the ideology of separate spheres."